As a librarian in a rural library with only three librarians, I have found that being a jack-of-all-trades comes in handy during my typical day. One of these trades has been my training in desktop publishing/graphic design from the Savannah College of Art and Design, which is not a taught at library school. And I have found that many of the part-time reference librarians I have supervised seem to be at a lost in how to begin.
If I want my programs to get out to our community, I must create my own marketing to various groups of people: teens, seniors, and the general population. The types of marketing include flyers, bookmarks, displays, signage, informational handouts, e-newsletters, and Facebook posts. As this can be daunting task, I have assigned certain tasks to the part-time librarians to assist me in making my deadlines. And what I have found is that I am usually giving mini-design lessons, to help them become comfortable in creating the various documents.
So I decided to post the advice I give my librarians. I will focus on six aspects to keep in mind while designing. Think of it as a cheat sheet to making marketing materials. One of my librarians has already shared with me that she gave some advice to one of the full-time librarians at another library she works at, and they now assume she is the go to person for these types of questions.